Profit Margin & Markup Calculator
Enter what you buy an item for and what you sell it for. See your profit, margin and markup — or find the right selling price for the margin you want.
- Margin is profit as a share of the selling price
- Markup is profit as a share of the cost price
- For a 25% margin you must mark up by 33.3%
Frequently asked questions
How do I calculate profit margin?
Profit margin = (selling price − cost price) ÷ selling price × 100.
How do I find the selling price for a margin?
Selling price = cost price ÷ (1 − margin). For a 25% margin on a ₦7,500 item: 7,500 ÷ 0.75 = ₦10,000.
What is a good profit margin for a small shop?
It varies by trade. Fast-moving goods like provisions often run 10–20%, while fashion, accessories and services can be 30% or more.